Yoko Nakagawa is a certified professional life coach, who specializes in helping those who work in high-tech and startup environments, particularly those in product development and engineering roles.

Yoko wanted an easy-to-maintain, easy-to-update, bilingual (Japanese and English) website to showcase her coaching & consulting business. Since Yoko did not want to spend too much time worrying about the nitty-gritty details of her website (hosting, updating, security, etc.), ZapTuba recommended that she consider a web-hosting service with an integrated website builder and management tools, such as Squarespace and Weebly. After test-driving multiple services, Yoko chose Weebly for their confirmed double-byte support and easy-to-use website management tools. ZapTuba took it from there: setting up Yoko’s website on Weebly, choosing a base theme and then customizing the theme, catering to Yoko’s tastes and needs.

Yoko was also looking for a simple, modern logo to represent her business online and in print. To highlight Yoko’s biculturalism, ZapTuba wanted to design a logo that incorporated both the meaning of Yoko’s name in Japanese and the representation of her name in English. In Japanese, the name Yoko is 葉子. ZapTuba combined the meaning of 葉子 (leaf) and Yoko’s first initial, to design a clean, graphic logo.

Project Highlights

• Logo design
• Weebly theme customization
• Content editing and curation

8.2015